One of the toughest parts of marketing and advertising is discovering creative, new ways to promote your business. It can be hard and frustrating work.
One way to tackle this problem is to look for reasons to run a promotional campaign. Holiday promotions are a great example of this strategy at work.
Holidays are a perfect excuse to promote your business. There are the popular holidays like Halloween, Thanksgiving, Black Friday, and Small Business Saturday. There are even some not-so-popular holidays. Whatever the occasion, here are some ideas to start taking advantage of this powerful marketing opportunity.
Create a Holiday Marketing Calendar
We’re all busy running our companies. Planning and creating a holiday theme promotion takes time. It’s easy to put it aside for later, but we all know “later” may never come. One of the best ways to remind yourself and not let a holiday pass without promoting your business is to create a calendar specifically for holiday marketing.
Purchase a wall calendar that shows all 12 months. Take a few minutes and mark the holidays you may want to promote. Place the calendar in a prominent spot, so it will serve as a constant reminder of upcoming holiday promotional opportunities.
Thinking Cap and Promotion Time
Once you decide which holidays to promote, it’s time to plan and implement. Start the process early enough so you don’t have to rush and send out something not well thought out. Creative promos and copy, graphic design elements, and the offer itself are the seeds for the holiday campaign.
Ideas to hit it out of the park with your holiday promotion
Make it Relevant — Remember that your prospects and customers see many promotional offers every day. Make your offer stand out by tying into the holiday theme, while at the same time making a strong case why the recipient should take action on your promotion.
Personalize — Many holiday promotions are generic, which lowers the chance for success. One way of adding a personal touch to your campaign is through variable data printing. Everyone likes to feel as though you’ve made an extra effort on their behalf. Personalization can help show that you care.
Smart Design — Let your visuals do the talking. Use a clean and clear design to tell the story. Choose what you want to promote, and let it stand apart by not cluttering or overcrowding the graphic layout.
Make your call-to-action a strong one — Tell your prospects exactly what you want them to do next. Should they call you? Visit your store? Go to your website? Be clear and spell it out to make it easy for them.
Now it’s time to let the world know about your promotion. Direct mail postcards, print and email newsletters, signs, and social media posts are just some of the ways you can publicize your campaign.
The holidays are already in your prospects’ minds, so a holiday-themed promotion has a much better chance of getting noticed. You can leverage fun, creative themes associated with each holiday.
Holidays also give you a reason to offer a temporary discount or special offer with a logical end date.
Holidays are typically a fun and festive time. They can be even more fun when customers spend their money buying what you sell! So put your thinking caps on, and don’t let another holiday go by without capitalizing on the opportunity for some creative holiday promotions to grow your business.