Sharing the Challenge Means Sharing the Victory: The Two-Way Street of Team Leadership

thinkstockphotos-540241010

Many people work their entire lives to achieve a leadership role within an organization. They’ve put in their time, tirelessly working their way up through the ranks and then, it finally happens: they’re trusted enough to be given the responsibility of bringing a team together for the benefit of a business’s long-term goals. And yet, unfortunately, far too many people tend to veer off course with this almost immediately by assuming that respect is a given (which we’ve talked in detail about before), and by looking at “the team” as one thing and the “team leader” as something separate. They’re not separate, and they never were. The sooner this is understood, the sooner you’ll be generating the types of results you were after.

There IS an “I” in Team – It’s Just Silent

An old saying has told us for years that “there is no ‘I’ in ‘team'”, meaning that in order to become a successful, respected leader, you have to put aside your own needs and look at yourself as just one part of a larger whole. While this is certainly true, from the perspective of a leader there actually IS a pretty important “I” in team. It’s just that most people use it incorrectly.

As a leader, you don’t lead by delegating authority or even by simply demanding excellence from those around you. You lead by example. You always have (whether you realize it or not) and you always will. You set the tone for everything that happens. Think about it – if you like to joke around throughout the work day, your team members will probably joke around a bit, too. If you like to keep things a bit more on the serious side, the mood of your team members will reflect that.

This is a clear-cut example of the two-way street of team leadership, and it is one you NEED to know how to use to your advantage. Never, under any circumstances, should you ask something of your employees that you would be unwilling to do yourself. Don’t say to your new graphic designer, Timothy, “Hey, we’re a bit behind on this upcoming project and I need you to come in on the weekend.” Instead, say, “Hey, so that we can get caught up, I’m going to be coming in on the weekend and I would really appreciate it if you could find the time to as well.” This goes above and beyond just showing your team members that they’re appreciated. It lets them know that you’re not JUST the team leader, you’re a part of the team as well. Of course, you might not always be able to come in on the weekend yourself, but showing your willingness is more of the idea here.

Pay attention to the way this idea plays out in visual cues, as well. If you want your employees to dress more professionally in the office, don’t call them together and reprimand them for their current appearance while you’re wearing beach shorts and flip-flops. Doing so will end in slowly chipping away at that high-functioning team you worked so hard to build in the first place. If you show up every day at the office dressed in a suit and tie, just watch how your employees will rise to meet your dress code.

A Team Shares EVERYTHING

This idea also plays out in how you celebrate your accomplishments or lack thereof. By making yourself a more ingrained part of the team and sharing the challenges, it means that you truly get to share in the victories as well. Remember – you don’t work in a vacuum. When a project finishes successfully, people may want to give you the credit because “you told the right people to do the right things.” You didn’t. Never forget that you’re just one small part of a larger whole. If you were willing to share the challenges, you have to share the victories as well – this means that any success is the TEAM’S success, not yours.

In the end, the phrase “team leader” is actually something of a misnomer. People tend to think of it as immediately positive – you’re in a position of authority and that is something to be celebrated. While this may be true, it’s also something that can be far too easily abused – even unintentionally – if you’re not careful. If a chain (or team) is only as strong as its weakest link, you need to understand that the weakest link will ALWAYS be the team leader by default. Your number one priority is making sure that the entire team is moving forward through the way you treat your team members, the way you behave, and the way you show them that you’re all in this together.

Advertisements

Using Customer Data to Create a More Powerful Customer Experience

thinkstockphotos-476085510Make no mistake: the data revolution is upon us and has, perhaps, affected no industry more than the wonderful world of marketing. Your average marketer now has access to huge volumes of information about who their customers are, how they’re behaving, what their thoughts are on certain issues and more – all of which can quickly prove overwhelming. It’s important to look at the big data phenomenon for what it is, however: an opportunity. It’s a very real chance that marketers have to realign their efforts and create the type of powerful customer experience that creates a loyal army of brand advocates.

Broadening Your Customer Personas

Customer personas have long been a tool marketers have used when trying to relate to their target audience. These fictionalized, typically generalized versions of theoretical people can be a great way to help the designers of a campaign keep their “eyes on the prize,” so to speak. After all, if you’re setting out on a road trip across the country, it can be helpful to know exactly where you’re going before you back out of the driveway.

However, the huge influx of data that marketers now have access to is a terrific way to deepen these customer personas more than ever before. You no longer just have things like age, gender, employment status or income level to work with. You can now draw from not only what has influenced past purchasing decisions, but WHO. You have volumes of analytical data pertaining to lifestyle, interests, and behavioral patterns. You can even draw valuable information from how a person might respond emotionally to a certain event in their life.

All of this means that an already powerful tool, customer personas, can now be put to even more meaningful use in the future. These personas are no longer generalized at all, which is very much a good thing for marketers everywhere.

Redefining the “High Value” Customer

Another great way to use customer data to create a more powerful customer experience is to reassess your “best” or “highest value” customers through the lens of this new data you’re working from. You’ve always been able to call up data like average purchase size, lifetime value, and acquisition costs pretty easily, but now you can go deeper. You can get a real sense of how satisfied your customers are with your products or services and look at how that information may affect what you need to do for your customers in order to get them to remain loyal.

You can also see whether or not the people you’re actually targeting with your marketing materials are the ones who are actually spending money on what you have to offer. If there is a discrepancy there, who ARE your buyers? Is this a problem, or is this a happy accident? What does this new information say about decisions that you were previously making on assumptions? This is all incredibly valuable information to have moving forward.

At the end of the day, the huge volumes of customer data that marketers now have access to is absolutely NOT a burden. We live in an age where it’s now easier than ever to glean the type of valuable, actionable insight that you can use to make more effective, strategic decisions. All of this allows you to drive home the most important benefit of all: creating a much more powerful, organic, and deeply rooted customer experience than what was possible even five short years ago.

Mutual Respect: The Secret Ingredient When It Comes to Managing Employees

thinkstockphotos-531413348Many business leaders are still operating under the mistaken impression that the key ingredient to managing employees involves learning how to delegate responsibility. So long as you tell the right people to complete the right tasks, your business should pretty much run itself, right?

Wrong.

You can’t just demand that your employees dedicate a huge part of their waking days to helping you accomplish your own professional goals. They have to want it. You can’t buy it, either – high salaries and competitive benefits help, but they’ll only ultimately carry you so far.

So how do you make not only managing employees easier than ever, but also turn them into true, loyal team members instead of passive subordinates at the same time?

The answer is simple: mutual respect.

What is Mutual Respect?

The most important idea to understand about mutual respect is that you’re dealing with a two-way street. You can’t force someone to respect you just because you happen to be their boss or because your name is on the door. You have to earn it. You have to show them that you’re worthy of it.

However, generating mutual respect isn’t as easy as flipping a light switch. It involves a lot of small things that eventually add up to a pretty significant whole. It’s about being genuine in your interactions with employees. It’s about going out of your way to do the right thing and recognize a job well done. It’s about making sure that all employees, regardless of position, have an equal voice in all decisions that affect them. It’s about taking the time to show an employee that those eight hours they spend in the office on a Sunday didn’t go unnoticed. That they were appreciated. That you wouldn’t be where you are without them.

What Mutual Respect Means in the Long Run

If you’re able to foster an environment where mutual respect occurs organically, you’ll begin to feel a wide range of different benefits almost immediately. Mutual respect means that an employee is willing to put in a little extra effort and work harder because they know that you appreciate what they do and that you would be willing to do the same if the situation was reversed. Mutual respect means that if you do make a mistake, an employee is going to give you the benefit of the doubt because it’s the same courtesy you’ve afforded them in the past.

Mutual respect also means that all employees understand and even believe that they have an equal voice. They don’t feel like they work FOR you, they feel like they work WITH you – because you feel the exact same way. Even when a conflict does arise, it never gets heated or even contentious because people who respect each other don’t argue and fight over issues, they discuss them like civilized adults.

These are some of the many reasons why mutual respect is the secret ingredient when it comes to managing employees. Creating a workplace where mutual respect is encouraged creates a “trickle down” effect almost immediately – conflict management is easier, collaboration is more efficient, and even the types of personality or cultural differences that stood to divide employees in the past only work to bring them together.

Mutual respect allows everyone to come to the simple yet important realization that at the end of the day, you’re all part of the same team.

4 Trends Affecting Small Businesses This Year

thinkstockphotos-511540896Business owners tend to spend a lot of time searching the magic oracle (a.k.a. the internet) for answers to business growth questions. How do I get new customers? How do I get existing customers to come back? Why doesn’t my cat like me?

Ok, maybe business owners don’t have issues with their cats, though the other questions are probably crowding their brain space right now. Fear not, we’ve identified 4 business trends you should be paying attention to this year.

– Cyber Security

Unless you’ve been living under a rock, you’ve undoubtedly noticed that the world is moving to the cloud. The rise of SaaS (Software as a Service) companies and the increasing value of information have turned the web into a hackers dream. They’re becoming more creative as well. Imagine coming into the office one day and finding that all of your files have been encrypted and a ransom note is in your inbox for the key. Your business could easily come to a crashing halt.

If you’ve never thought about cyber security or don’t know where to start, head over to the Federal Communications Commission and create a custom Small Business Cyber Planner.

– JOBS Act Crowdfunding Investment Opportunities

Not everything in business is free. It may be all well and good to max out credit cards or drain your savings to start and grow your business, but now there’s a better way. The JOBS Act: Title III was recently released and what that means for you is that your business can raise investments through crowdfunding, even from non-accredited investors. If you’re in the market to increase your market share, consider checking out sites like Crowdfunder.com or Equitynet.com.

– Rapid Delivery Systems

You’ve probably heard by now of rapid delivery and logistics systems like AmazonFlex and UberRUSH. Society is moving rapidly to an on-demand world, capitalizing on an economy of shut-ins, or more likely, extremely busy people. If you are in the business of selling products, you can now easily integrate an entire network of delivery drivers to hand- deliver your goods to your customers’ doorsteps.

– Social Responsibility

Today’s consumer is becoming more socially aware and more socially active. They care about the world they live in and they expect the same from the businesses they patronize. Earn their respect and you will have dedicated clients for life. We’re talking more than just going green, though, although it’s always a great first start. The next step is to imagine ways in which your product or service could help reduce suffering, poverty, or climate change. Find an issue that resonates with you and your clientele and that finds a way to effect a little social change from within your company.

Assembling the Team: How to Get the Right People Into the Right Roles in Your Business

thinkstockphotos-461149083One of the most important things to do BEFORE you start assembling a team to work on a particular project for your business is to gain a better understanding of your options. In particular, you’ll want to take a long, hard look at each employee and see what they bring to the table in a way that nobody else quite matches.

Every one of your employees has a strength – something they do better than anyone else. Assembling a team requires you to temporarily think less about who they are as a whole and more about how you can use their particular, unique strength as a tool to service a much larger goal. Take marketing, for example. A standard promotional flyer essentially has two core elements: the visual design and the language being used. If your team consists of two people and both of them are expert graphic designers, you will likely end up with something that looks fantastic but that isn’t actually as effective as you need it to be when communicating a message. If you match up your best graphic designer with someone who truly has a way with words, on the other hand, now you’re cooking with gas.

Is this a gross oversimplification of the situation? Sure, but the underlying truth is incredibly relevant – you need to identify what is truly unique about a person and put them in an environment where that talent can shine.

Putting the Pieces Together

Once you’ve identified some of the unique talents that your employees possess, the next step invariably becomes putting all of those disparate elements together to form a more cohesive whole. It can be helpful to think of this process a bit like putting together a baseball team. Even though everyone loves a good home-run hitter, not every single person in a lineup is a power slugger. A few batters are known for their home runs, while others are known for dependability. Sometimes you don’t want a home run at all – sometimes you need someone who you know is going to get to first base nine times out of ten. Other times you need speed – after all, those bases aren’t going to steal themselves.

The point is that you’re trying to put together employees who aren’t just high quality, meaning they not only bring something unique to the table, but their skills also compliment everyone else’s. In the context of your business, a team needs to be exactly that – a collection of people who are great on their own, but when they all focus their talents together on the same goal are practically unstoppable. Making sure that you understand how these talents not only work, but work together, is one of the biggest things to focus on in this regard.

At the end of the day, assembling the perfect team for your business and getting the right people into the right roles is less about the people themselves and more about your own perspective on the situation. Provided that you enter into the situation from the right angle, know how to identify and bring out the core qualities of these employees, and understand how they all fit together to form a cohesive whole, you’ll be creating the type of situation where success isn’t a matter of “if,” but “when.”

When it Comes to Your Marketing Goals, Don’t Forget About Consumer Education

thinkstockphotos-484055754Whenever you begin to execute a marketing campaign, you’re usually trying to service a few key goals at the same time. One of your top priorities is most likely brand awareness – you don’t just want to get the word out about a product or service, but you’re also trying to position your company as an authority on a particular topic. You may also want to help inform your target audience about the product in question. One of the most important marketing goals that far too many people overlook until it’s too late, however, is consumer education. When it comes to your objectives, consumer education must ALWAYS be a top priority for a number of key reasons.

The Benefits of the Consumer Education Push

For marketers themselves, an increased emphasis on consumer education brings with it a host of different benefits that can’t be ignored. For starters, it allows you to take a deeper level of control over the narrative that you’re trying to tell than ever before. You’re essentially reframing the information that consumers are actively looking for in a much more positive way. Instead of making a declarative statement with your campaign like, “Here are all of the amazing and incredible features that my product or service has,” you get to instead take a decidedly less sales-oriented approach and offer advice like, “Here are the problems you have, here is why you have them, and here is how my product or service is the answer you’ve been looking for.”

Perhaps the biggest benefit of all to taking a consumer education approach to marketing, however, is that you’re no longer trying to convince your customers that your product or service is necessary. Instead, you get to essentially PROVE that it’s necessary and let your customer base come to the same conclusion on their own. This helps to deepen the sense of confidence that consumers get from your company, which almost always leads to loyalty sooner rather than later.

Transforming the Landscape

Another key thing to keep in mind about making consumer education one of your core marketing objectives has to do with the subtle ways in which you change the relationship between company and customer. With consumer education, marketing is no longer a passive approach. Instead, it’s decidedly active – consumers are no longer HEARING about your product or READING about it, they’re LEARNING about it. They’re engaged with your materials in a whole new way. It officially transforms the marketing experience into a two-way street by way of empowerment. Consumers will WANT to keep learning about what you have to say and what you have to offer, helping to increase penetration rates at the same time. The more satisfied with the marketing experience a consumer is, the more confident they ultimately are with the ways in which they spend your money. If you can turn the tide of the conversation in your direction through consumer education, you’re looking at a powerful opportunity that you can no longer afford to ignore.

These are just a few of the reasons why consumer education needs to be one of your marketing goals at all times. Not only does it bring with it the added benefit of affecting consumer behavior in a positive way, but it also helps establish you and your organization as the authority on a particular topic that people are actively looking for.

Innovation: What Living Outside the Box Really Means in Terms of Your Career

thinkstockphotos-478838890Gone are the days where to really make an impact in your career, you had to prove yourself to be the best little worker bee out there. While having a strong work ethic and the determination to accomplish any task that you’re given are always important regardless of the business you’re talking about, they have been superseded in recent years by something much more important: innovation.

According to a study conducted by Fast Company.com, employers are increasingly looking not at the surface-level work histories of applicants when hiring new employees, but at their history of innovation. Employers want critical thinkers because critical thinkers don’t just get the job done – they flip the job on its head and do it in a way better than anyone ever has before.

If you really want to use this idea to your advantage and lay the foundation for positive growth in terms of your career, it isn’t good enough to just think outside the box. “Outside the box” just officially became your new home.

Innovation and Your Career: A Match Made in Heaven

Life is full of unpredictability. The major benefit of making an effort to not only think outside the box but to make it your permanent home comes down to metamorphosis. Emphasizing innovation throughout all aspects of your life doesn’t just make you more adept at dealing with change – it allows you to embrace change. It allows you to go beneath the surface of a situation and take anything you find, good or bad, and turn it into something that can help propel you forward.

If you’ve developed a reputation as an innovator, you instantly make yourself more valuable in most businesses because “innovation” and “saving money” are synonyms. Being an innovator means that you can use limited resources combined with your passion, your drive, and the sheer force of your creativity to not just solve a problem, but to accomplish something.

Innovation: Bringing it All Back Together Again

Innovators bring true value to a situation or environment. They’re not followers. They’re leaders. If you can truly train yourself to think with an eye towards innovation in everything you do, you’re creating the type of situation in your career where the definition of “success” doesn’t matter, as it will always be well within arm’s reach.

These are just a few of the reasons why making a constant effort to live “outside the box” is so important. In the short-term, it makes you a much more valuable employee who is able to solve challenges, and allows you to come up with creative solutions that allow a business to stand apart from the competition and more. In the long-term, it makes YOU a much more valuable commodity. It doesn’t just teach you how to naturally overcome any curve ball that your career goals may throw at you. By creating a situation where innovation is built into your very instincts, it teaches you how to naturally use ANYTHING that life may throw at you to your advantage.