There is no question that people do not like change (https://hbr.org/2012/09/ten-reasons-people-resist-chang). Although some people can adjust more readily than others, it is inherent in our nature that managing change on any level is difficult.
When it comes to business, change is inevitable. As the world changes, so do our businesses in order to stay up-to-date and competitive. However, with each change, it becomes necessary to follow a transition process to acclimate both employees and customers. A transition can be the cause for issues to crop up in any area of your business. At a minimum, it can cause whining, grumbling and potential mistakes from your staff.
When managing change in your business, keep this quote in mind.
“Without change, there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable.” ~ William Pollard
The Need for Innovation
Innovation and creativity are two of the most important factors that make your business a premier vendor for your customers. How you and your staff interact with customers and how you provide the best products and services to them will nurture loyal customers and make their lives better. While your techniques and results may change, your values do not, and that is what your customers will come to expect from you.
Creativity is Evergreen
Your ability to create, or to help your customers create, is a valuable talent. Managing change offers you an opportunity to find new ways to develop and display your “wares.” Since change requires learning and developing new skills, people that go through any transition can stimulate their creative centers at the same time they are learning.
How to Manage Change Effectively
To help your employees, customers, and yourself manage change in a positive manner, look for ways to reward people who make the transition effectively.
- Use change to retrain staff on necessary skills and review their knowledge.
- Offer incentives for staff to display their new knowledge and expertise to customers.
- Offer discounts to customers who try your newest innovation.
- Take the change in stages that make sense for the involved participants.
- Explain why you are making the change and how it will improve your product, your operations, or grow your business.
- Give staff and customers a forum to voice their opinions and complaints.
- Thank people for trusting you and making the effort to try something new.
- Express your understanding of resistance to change.
As you ask your people to take the steps to change, remind them of how far your business and industry has come and where you would be if you never made any changes.