Indra Nooyi: A Story in Being Yourself and Persistence

thinkstockphotos-500841556Have you ever heard of Indra Nooyi?

Maybe not, but you’ve probably bought her product at one time or another in the past year. Ms. Nooyi is the CEO of Pepsi-Co., the makers of the popular and well-known Pepsi soda brand. However, her position at Pepsi is not necessarily what is the most amazing fact of her story. Granted, reaching the status of being a Fortune 500 company CEO is huge and significant, but how Ms. Nooyi got her start is the real story. That’s because she risked everything with no safety net to fall back on.

Some Compelling Advice

Indra Nooyi came to the U.S. like so many other great minds, arriving as a student immigrant. Ms. Nooyi jumped to a slot in Harvard’s master’s degree program in business. However, graduating wasn’t her biggest challenge. It was translating her academic success into a result: getting a job. Ms. Nooyi’s first real interview was total failure – no connection, no rhythm, no job. However, she received a piece of advice from a professor that Ms. Nooyi has carried forward since then to her role as a CEO. She was told to simply “be herself.”

Ms. Nooyi clearly took the advice she received to heart. Not only has she been herself as intelligent, smart, persistent, and daring, she has also scored an enviable position of 75 percent plus support by her own employees worldwide. See if you can find a politician with as much support even when winning a national election.

What Makes A Person Successful?

For business owners and leaders, the lesson from Ms. Nooyi is to never forget what really makes a person successful. It’s not the suit, it’s not the past laurels, and it’s not the school degree. What makes the difference that catches people’s attention and gets their support is one’s personal confidence and persistence. Ms. Nooyi gambled everything with not just coming to the U.S. to succeed but to also establish herself in a highly competitive arena: business consulting. Had she failed, Ms. Nooyi would have had to return back to India and likely would have disappeared into a vast number of IT companies there; everything for her was on the line. But she persisted. And Ms. Nooyi, with her new advice on being herself, was quickly hired. That in turn became her path to eventually becoming Pepsi-Co.’s latest CEO.

A Better Choice

Business leaders trying to keep a company going will at some point face a challenge where everything has to be put on the line to get to the next level. Many don’t take that leap. It’s too risky, it’s too costly, or it’s too unknown. Yet from Ms. Nooyi’s example, the last thing anyone should be doing is trying hard to fake their way through the issue. Be yourself. Trust your skills and trust your gut to make the right the decision. That’s what got a person to a leadership role in the first place, so why should he or she be any different at the moment that counts the most? Risk, responsibilities, fears of what-if can all combine to make someone think behaving differently may be the best path forward. Clearly, from Ms. Nooyi’s example, there’s a better choice.

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Marketing Lessons from Shel Silverstein

Shel Silverstein has taught generations of children lessons about life from his books of fun and goofy poems. People of all ages can appreciate his wit and what he has to say. As adults, it’s easy to forget all those valuable words, but Shel Silverstein also has a number of lessons he can teach us about business and life. Here are four quotes from the famous poet that we should never forget as we begin to build and grow our businesses.

“Anything can happen, child. Anything can be.”

This lesson can be very hard to remember in daily life. After all, most entrepreneurs have at least one force in their life telling them they’re not going to succeed. Sometimes one of the most important lessons is learning to tune out the naysayers and finding the mental strength to succeed in the face of adversity. Form your dreams, identify your goals, and plot a way to get there.

“If the track is tough and the hill is rough, thinking you can just ain’t enough.”

Forging your personal path is never easy. While most people intellectually understand there will be challenges, all too often, when these problems arise, they give up.

In business, you must accept the fact you’ll face problems and that things won’t always go according to plan. Sometimes the challenges will feel like too much. But if you have goals, you need the perseverance and strength to make it past the hurdles. Believing you can do so and determining the steps needed to succeed will give you the tools you need to continue along the path to your goals.

“If there is a book you want to read but isn’t written yet, write it.”

This quote applies to more than just books. It also applies to industries and businesses. If no one is fulfilling a particular niche and serving customers in a particular way, use that as your window of opportunity. The marketplace is extremely competitive. The companies that succeed are the ones that identify a need, determine a way to fill that hole, and then get their information in front of the necessary audience.

The idea of writing your own book also speaks to the importance of taking initiative. No matter what your position might be, finding ways to anticipate needs and then addressing those issues instead of waiting for someone else to notice the problem is an excellent way to get ahead and find both personal and company-wide success.

“Just ’cause somethin’ ain’t been done don’t mean it can’t be did.”

This quote also speaks to the importance of taking risks and being willing to be the first one to take a chance. This might mean developing a new product or service to fill a certain niche, or taking a conventional industry and finding completely unique ways to deliver your products and services. No matter what might drive you, don’t allow yourself to be limited by what others in the industry have done. Don’t be afraid to blaze your own trail and see where the road takes you.

Shel Silverstein has words of wisdom for all of us. Keep these quotes in mind and use them for the motivation you need to move forward. If you need help developing your marketing plan, contact us. We’ll be happy to offer guidance as you get started.